Greetings and Happy Friday to Everyone,
Over the last several years our numbers of seniors served have risen quite a bit. On top of that, our eligibility criteria are very friendly at 20/60. With our increasing numbers we are going to have to come up with some policy guidelines to help us make sure we are getting to those seniors who need the services the most as quickly as possible.
In Minnesota, we were fortunate to have a small pot of money to do some social media advertising for our OIB services. The analytics of the response were quite good. The way it worked was; if someone searched on low vision or macular degeneration, the next time they opened their Facebook or Twitter page, they would get a banner ad promoting our OIB program.